Every business faces crises --
it's how you handle them that defines you.
When you find your business in the middle of a crisis,
HB Strategies should be your first call.
We step in immediately so that you can get back to the work you need to do. HB Strategies guides businesses through a crisis, carefully designing smart strategies to contain negative news, while staying true to the company's message and values.
Assessment: As soon as you contact us, we will begin to assess the crisis by gathering the facts, researching prior media coverage and talking with key staff members. Any and all media inquiries stop coming to you and start coming to us.
Containment: Immediately after completing our rapid assessment, we will begin working with you and your team to put a plan in place to limit further negative press.
Positive Solution: After containing the initial story, we work with your business to design a positive message for internal and external communications. We immediately deploy that message to begin refocusing attention on your good brand.
Proactive Management: After the crisis passes, we work with your business to design and implement strategic media opportunities to make sure the focus is back on the work you do and the quality product your provide.